What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World

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Michael Bergdahl - Former Wal-Mart Executive & Business Specialist

I was fortunate to have had the opportunity to work with, and around, Sam Walton, the founder of Wal-Mart. Amazingly, Sam Walton, a small town retailer from Arkansas, transformed the way business is conducted around the world with his paradigm busting leadership strategies and tactics. Now you can! Using storytelling, humor, inspiration and his real world experience working with Sam Walton as examples, Bergdahl unveils those seven strategies.

What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World

Conference participants will learn techniques other companies have used successfully to compete, survive and thrive in a Wal-Mart World! Bergdahl also reviews a checklist of success strategies and tactics audience members can implement in their businesses immediately upon return. Your conference participants will gain actionable ideas, from the tactics followed by Sam Walton, which they can adapt, and utilize in their businesses and personal lives.

How did he achieve such phenomenal success in just over 30 years? How does Wal-Mart focus its 2 million employees, stores and massive distribution centers?

About the Authors

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Our partners We thank our partners for an ongoing and successful cooperation! Meeting Hotels Premium Speakers Middle East. Meeting Hotels Germany. Conference Hotels Switzerland. In the face of its massive purchasing power and ability to negotiate directly with manufacturers, Wal-Mart can always offer customers greater discounts than retailers who obtain their merchandise through wholesalers. The secret lies in developing a niche that is sufficiently distinct from the Wal-Mart product mix.


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He believes successful competitors must learn to adapt seven key strategies at which Wal-Mart excels. Bergdahl uses the acronym "P. He then offers specific techniques for success such as partnering with vendors to lower prices, advertising product guarantees and service, and broadening one's product mix.

Michael Bergdahl | Bio | Premiere Speakers Bureau

Operations - Wal-Mart has developed a number of operational strategies that give it a significant advantage. These include working with vendors on inventory replenishment, and a hub-and-spoke distribution system built on its own fleet of trucks.

Although these tactics are probably too costly for smaller vendors, businesses can nonetheless strive for operational excellence - by designing floor plans for ease of customer navigation and developing aggressive reorder strategies to avoid being out-of-stock, among other practices. Culture - Bergdahl makes clear that at the heart of the Wal-Mart culture is the legacy of Sam Walton and his emphasis on integrity, hard work, and clear communication.


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